OUTDOOR AND ACTIVE TOURISM
The digital route. Leading to real experiences.
Routes, POIs, membership or area entitlements and location information on mobile, connected to field operations.
OPEN CONNECTIVITY
APIs connect the digital. To the tangible world.
External systems, gates, box offices, terminals and physical services can connect to QARD’s shared data model.
TICKETING AND ADMISSION
The visit starts on the phone. It speeds up at the gate.
Online and on-site ticket sales, QR validation, reserved seating and real-time admission for cultural venues.
BOOKING AND RENTAL
Less paperwork. More time on the water.
Digital booking, time-based entitlements, payment and equipment handover in one fast, transparent rental journey.
MULTIPLE SURFACES. ONE CONTENT CORE.
Edit once. Publish across sites and languages.
Centrally managed structured content for different domains, mobile surfaces and audiences with a consistent brand experience.
THE DESTINATION IN ONE PLACE
More experiences. One digital card.
Admissions, benefits, local offers and partner services in one own-brand destination experience.
SALES UNDER YOUR BRAND
From basket to fulfilment. One connected journey.
Sell products, tickets and services under your own brand with integrated payments and physical fulfilment status.
BUILT TO EVOLVE
The modules you need. One connected operation.
Start with the functions you need today, then expand as your organisation, partner network and customer needs evolve.
1 profilefor multiple local services
CITY CARD
One card that connects the whole city.
A digital or physical card for residents, visitors and selected audiences, delivered under your own brand with consistent entitlements and service journeys.
- Configurable entitlements and validity rules
- Mobile and physical card experiences
- Benefits, admission and services connected to one profile
Real timefrom purchase to the gate
TICKETING
Ticketing from purchase to admission.
Online and on-site sales, QR validation, reserved seating and live status updates in one connected, own-brand journey.
- Online, box-office and partner sales journeys
- Fast QR validation and real-time admission status
- Structured ticket data ready for future AI search and recommendations
More returnswith fewer generic promotions
LOYALTY AND BENEFITS
The relationship continues after the first visit.
Flexible benefits, points and targeted offers turn local services into repeatable, measurable customer journeys.
- Benefits linked to segments and entitlements
- Points, vouchers and time-based offers
- Measurable returns and configurable customer journeys
One networkwith many independent partners
PARTNER NETWORK
The whole ecosystem in one operating environment.
Service providers, acceptance points and sales partners connect through clear permissions, dedicated access and consistent workflows.
- Partner-specific roles and permissions
- Connected acceptance, redemption and settlement data
- A scalable network with central control
One sourcefor multiple channels and languages
CONTENT AND COMMUNICATION
Content that updates every channel from one place.
Programmes, places, offers and service information across languages, web and mobile experiences, managed through one editorial workflow.
- Reusable multilingual content objects
- Audience- and channel-aware publishing
- A structure ready for AI processing and intelligent search
One data modelbehind the entire service
DATA AND ANALYTICS
Turn data into a clear operating picture.
Usage, sales, admission and redemption data work together to show what performs and where the service should evolve next.
- Real-time operational and business indicators
- Analysis by service, partner and time period
- AI-ready exports and integrations for advanced decision support
AI-READY. FUTURE-PROOF.
Built for today’s services. Ready for tomorrow’s decisions.
QARD™ combines a structured data model, API connectivity and modular architecture to create a stable foundation for automation, AI solutions and future services.
AI-ready data foundationStructured, permission-aware data that can support search, recommendations and intelligent automation.
Open connectivityAPIs and exportable data for existing systems, data platforms and future AI services.
Continuous evolutionAdd modules, channels and integrations without rebuilding the live service from scratch.
AI-ready does not promise one generic AI feature; it means creating a responsible data and integration foundation for the right future use cases.
Fewer standalone systems. More control.
Not another feature list: these are the operating outcomes of a connected, brandable platform.
Less manual reconciliation
Shared order, entitlement and redemption data reduce the need for spreadsheets and duplicate administration.
Faster time to market
Start with configurable modules, then add channels and services without rebuilding the working foundation.
Governed access
Role- and partner-level permissions distribute operations while keeping control in one central environment.
One customer journey
Customers stay in one brand experience from discovery and payment through to on-site use.
Your brand, your relationship
Your own domain and identity keep the customer relationship with you instead of an external marketplace.
Measurable evolution
A shared data model shows what performs and where the next improvement can have the greatest effect.
ONE PLATFORM, MULTIPLE PERSPECTIVES
A simpler experience from the visitor to the operator.
Visitors and residents
Mobile cards, tickets, benefits and information in one clear, consistent experience.
Local partners
Fast acceptance and redemption, clear entitlements and less manual reconciliation.
Operators
Central configuration, permissions, content and operational data in one place.
Decision-makers
Measurable service usage and business feedback that supports future development.
COMPARISON
When is QARD™ a strong fit?
The market includes specialised city card products, standalone ticketing systems and bespoke software. QARD™ is a strong option when several connected services need to operate in one shared, brandable environment.
| Consideration | QARD™ | Specialised city card | Standalone ticketing | Fully bespoke software |
|---|---|---|---|---|
| Primary scope | Cards, tickets, loyalty, content and customer engagement on one platform | Tourism passes and partner acceptance | Sales, admission and ticket management | Functions specified separately by the customer |
| Customisation | Modular operation, own brand and project-specific configuration | Usually predefined pass workflows | Usually centred on the sales journey | High freedom with separate development and maintenance |
| Digital presence | Device-independent web services that may run on the project’s own domain | Often a central website and mobile pass | Web shop, tickets and validation interface | Defined by the specification and budget |
| Data and feedback | Real-time usage data, analytics and targeted communication options | Pass usage and partner traffic | Sales and admission data | Must be designed and implemented separately |
| Extensibility | Project-specific connection of multiple business modules and external systems, with an AI-ready data and integration foundation | Within the city card ecosystem | Around ticketing and payment integrations | Possible, but each extension is a separate project |
Primary scope
QARD™
Cards, tickets, loyalty, content and customer engagement on one platform
Compare other approaches
Specialised city card
Tourism passes and partner acceptance
Standalone ticketing
Sales, admission and ticket management
Fully bespoke software
Functions specified separately by the customer
Customisation
QARD™
Modular operation, own brand and project-specific configuration
Compare other approaches
Specialised city card
Usually predefined pass workflows
Standalone ticketing
Usually centred on the sales journey
Fully bespoke software
High freedom with separate development and maintenance
Digital presence
QARD™
Device-independent web services that may run on the project’s own domain
Compare other approaches
Specialised city card
Often a central website and mobile pass
Standalone ticketing
Web shop, tickets and validation interface
Fully bespoke software
Defined by the specification and budget
Data and feedback
QARD™
Real-time usage data, analytics and targeted communication options
Compare other approaches
Specialised city card
Pass usage and partner traffic
Standalone ticketing
Sales and admission data
Fully bespoke software
Must be designed and implemented separately
Extensibility
QARD™
Project-specific connection of multiple business modules and external systems, with an AI-ready data and integration foundation
Compare other approaches
Specialised city card
Within the city card ecosystem
Standalone ticketing
Around ticketing and payment integrations
Fully bespoke software
Possible, but each extension is a separate project
This comparison describes typical product categories. Actual functionality and integrations vary between providers and individual QARD™ projects.
FAQ
Frequently asked questions
The most common evaluation and implementation questions, answered briefly.
QARD™ is a configurable, multi-tenant cloud platform. It can support card and entitlement management, ticketing, loyalty programs, content management, communication and analytics solutions.
QARD™ is designed primarily for cities, municipalities, destination organisations, event operators, sports and cultural organisations, and teams running complex customer or partner programs.
No. In addition to tourism and city cards, its modular architecture can support tickets, discount and loyalty programs, sports and education solutions, and other digital service processes.
Yes. A QARD™ instance can be adapted to a project’s branding, content, languages and domain while using the shared platform services.
The solution can connect the benefits of classic card systems with digital, web and QR-code-based journeys. The exact card, ticket and identification methods depend on each project’s configuration.
Yes. Integrations are designed according to the project. Qilaq Solutions Kft. can connect QARD™ solutions to external sales, payment, invoicing, content and other business systems.
Depending on the configured modules, organisations can monitor real-time usage, sales, redemption and provider data. Reports and permissions are tailored to the operating model of each organisation.
QARD™ combines structured, permission-aware data, API connectivity and a modular architecture that can support project-specific search, recommendations, automation and other AI solutions. This is not a promise of one generic AI feature; it is preparation for the right future use cases.
QARD™ is developed and operated by Qilaq Solutions Kft. in Hungary. Contact info@qard.eu for general and sales enquiries, or support@qard.eu for application support.
NEXT STEP
Build a digital service around your operating model.
Show us your goals, partner network and existing systems, and we will help assess how QARD™ can fit them.